Online Hotel and Travel Brand Management

With our combined hotel knowledge and design skills we will build you an online sales and marketing strategy to drive people to your website and increase your direct online sales. Just having a website isn’t good enough.  Strong online brand exposure comes from a great-looking and easy to use website that is well-optimised for the search engines, changing website content, pr coverage, links to your site, use of social media and other elements such as online customer reviews. Plus, once you get someone to notice your hotel, you need to be able to convert their attention into a sale.

Web Design

Make sure that your accommodation product stands out from the crowd and your website is relevant for today’s internet savvy travel customer. Do you already have a website but not receive many bookings through it? We can rebuild your hotel website or make improvements if the structure allows and make sure that people can find it. Once you’re armed with our sophisticated BookItWith booking engine you’ll soon be saving thousands of pounds and stop being at the mercy of travel and booking agents, hurrah!

Social Media

Does the thought of social media make you “Twitter” in your boots? Sorry, we couldn’t help ourselves there. Let umi Marketing take the strain out of it and develop an online reputation management strategy for you that encompasses everything from TripAdvisor to Twitter, and Linkedin to Facebook. We can help you learn how it all works, how to communicate and show you the benefits. Whether you want initial training and advice or a fully managed strategy, we can service your social media needs and help you, er, get down with the kids.

Email Marketing

Yeah so anyone can type an email and send it out to hundreds of people if they really want to. However, when you have a beautifully-designed email with links to your hotel website, your hotel booking engine and your social media pages it’s a whole different ball game. With email marketing services from umi Marketing, you’ll be able to see how many people received the email, how many opened it, how many clicked on the various links within it and most importantly, who went on to make a booking at your property. Plus, you can reward the recipients of your email with special offers to keep them coming back.

Offline Brand Management

So when we say offline brand, we mean your logo, your hotel name, your brochures, your operational team, the accommodation itself and all those kinds of things.  The prime aim of assessing and improving your offline brand is to help you build direct business, offer the best customer experience possible and manage your revenue effectively. Maybe your aims are to achieve a better grading or to find a way of putting money back into the business for refurbishments, umi marketing have the experience to help you do this. More often than not, it helps to have someone from outside the business take a look over the way you’re working as we can all become blinded by things we see and deal with every day.  We’re the most flexible marketing team around too…we’ll support you and do as much work as we can for the budget you can commit.